Flower Delivery Hemel Hempstead Privacy Notice

Introduction

At Flower Delivery Hemel Hempstead, we are dedicated to safeguarding the privacy and personal data of all our customers. This Privacy Policy explains how we collect, process, store, and protect your information when you place a flower delivery order with us, whether you are located in Hemel Hempstead or the surrounding districts. We are committed to fulfilling our obligations under the General Data Protection Regulation (GDPR), ensuring transparency and respect for your rights.

Scope of This Policy

This Privacy Policy applies to all customers who engage with Flower Delivery Hemel Hempstead by ordering floral products and related services for delivery in Hemel Hempstead or any of the surrounding districts. By using our services, you accept the practices described in this policy.

What Personal Data We Collect

In the course of providing our flower delivery and associated services, Flower Delivery Hemel Hempstead may collect the following types of personal data:

  • Contact Information: Name, delivery address, phone number, and any additional contact information necessary for completing your order.
  • Order Details: Information about the products and services you purchase, including recipient’s details and any message you wish to include.
  • Payment Information: Payment card details or other payment method information (processed securely via our payment processor).
  • Communication Records: Details of email or telephone correspondence relating to your order or queries.
  • Website Use Information: Information collected through cookies or similar technologies, such as IP address, browser type, and usage data, for site security and analytics.

Lawful Basis for Processing Your Data

We process your personal data strictly under the lawful bases permitted by GDPR. The principal lawful grounds on which we rely are:

  • Contractual Necessity: Processing your data is essential for fulfilling our contract with you, such as taking, confirming, and delivering your flower order.
  • Legal Obligation: We may process data where required by law, for example, to comply with tax or legal record-keeping requirements.
  • Legitimate Interests: We have a legitimate business interest in improving our services, handling customer service requests, and ensuring the security of our website and users, provided that such interests do not override your data protection rights.
  • Consent: Where required, for example for marketing communications, we will request your explicit consent. You may withdraw this consent at any time.

How We Use Your Personal Data

Your personal information is used for the following purposes:

  • Processing and fulfilling your flower delivery orders
  • Managing payment transactions securely
  • Communicating order confirmations, delivery updates, and responses to inquiries
  • Customer service support and problem resolution
  • Improving the performance, security, and user experience of our website
  • Compliance with legal and regulatory requirements

Data Retention – How Long We Keep Your Data

We retain your personal data only for as long as necessary to fulfill the purposes described above, including for the purposes of fulfilling any legal, accounting, or reporting requirements. Typically:

  • Order and transaction data are retained for up to six years, in line with accounting and tax laws.
  • Contact and communication data may be retained for a period aligned with our customer support practices, usually not exceeding two years from the date of your last interaction.
  • Cookies and technical data are retained per the cookie policies and settings you select.

Once personal data is no longer required, it is securely deleted or anonymised.

Processors and Third Parties

To provide you with our services, we may engage trusted third-party processors who handle specific data processing tasks on our behalf. These may include:

  • Payment Processors: To authorize and process your payments safely.
  • Delivery Partners: To ensure your order reaches its destination on time.
  • IT and Website Service Providers: To host our platform, maintain technical infrastructure, and support website analytics.

All such processors are required to act only on our instructions, comply with strict data security obligations, and never use your data for their own purposes. We do not sell or share your data with third parties for marketing outside of Flower Delivery Hemel Hempstead.

Your Data Protection Rights

Under GDPR, you are entitled to exercise your rights in respect of your personal data. These rights include:

  • Right of Access: You may request a copy of the personal data we hold about you.
  • Right to Rectification: You may ask us to correct or update inaccurate or incomplete data.
  • Right to Erasure: You may request deletion of your personal data when it is no longer necessary or if you withdraw consent.
  • Right to Restrict Processing: You can request we restrict how we use your data under certain circumstances.
  • Right to Data Portability: Where applicable, you may receive your data in a structured, commonly used format.
  • Right to Object: You can object to certain types of processing, including direct marketing.
  • Right to Withdraw Consent: Where we rely on your consent, you may withdraw it at any time.

To exercise these rights, please contact us using the contact details provided on our website. We will respond in line with all legal obligations.

How We Protect Your Data

We implement appropriate technical and organisational measures to ensure the security and confidentiality of your personal data. These include encrypted payment processing, secure server hosting, regular staff training, and robust access controls. We are committed to maintaining the integrity and availability of your information.

Changes to This Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. Please check this notice periodically for any updates.

Contact Us

If you have any questions regarding this Privacy Policy or your personal data, please consult the contact section on our website for the appropriate method to reach our dedicated support team.